New Call for Chapters: Handbook of Brand Semiotics & Discourse Analysis
Target Release date: Q4 2021 (est.) Editors: Dr. George Rossolatos & 1 Co-editor (TBC) Introduction: The market opportunity Semiotics has exerted a paramount influence on marketing practice and research over the past 40 years. Semiotic concepts have been applied successfully to territories, such as brand and product design, packaging and advertising development and analysis. The analytical, interpretive…
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