Call for proposals: English language book series in the field of semiotics

Nanjing Normal University Press is launching two English language book series in the field of semiotics.  This is a call for proposals in – Series 1: basics of semiotics (up-to-date textbooks for beginners, lecturers and researchers in semiotics) – Series 2: research in semiotics (cognition, culture, communication, philosophy, education, etc). Proposals must include: – title –…

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New book: Handbook of Brand Semiotics, George Rossolatos (ed.)

New book: Handbook of Brand Semiotics, George Rossolatos (ed.)

Title: Handbook of Brand Semiotics Publishing house: Kassel University Press ISBN (print): 978-3-7376-0042-2 ISBN (e-book): 978-3-7376-0043-9 Editor: George Rossolatos Release date: October 2015 Pages: 457 Semiotics has been making progressively inroads into marketing research over the past thirty years. Despite the amply demonstrated conceptual appeal and empirical pertinence of semiotic perspectives in various marketing research streams, spanning consumer…

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New Book: Signatim: Profili di semiotica della cultura, Massimo Leone

New Book: Signatim: Profili di semiotica della cultura, Massimo Leone

Massimo Leone 2015 – Signatim – Presentation PDF Signatim Signatim è termine raro. Compare in un passo attribuito all’autore Caio, all’interno dei cosiddetti Gromatici veteres, una raccolta di testi di agrimensura compilata nel V secolo d.C. “Gromatico” è infatti tutto ciò che si riferisce alla misurazione, divisione, e rappresentazione di terreni. Il termine deriva da “groma”, uno…

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New book: Sein und Schein : Explorations in Existential Semiotics

New book: Sein und Schein : Explorations in Existential Semiotics

Eero Tarasti SEIN UND SCHEIN Explorations in Existential Semiotics [Being and Appearance: Explorations in Existential Semiotics] Existential semiotics is a new paradigm in the studies of signs, signification and communication. This book develops its theory further starting from the continental philosophy (Kant, Hegel, Jaspers, Heidegger, Arendt, Sartre) on one hand, yet remaining also faithful to the tradition of…

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New Book: Semiotics and Hermeneutics of the Everyday

New Book: Semiotics and Hermeneutics of the Everyday

New publication of the Hellenic Semiotic Society: Semiotics and Hermeneutics of the Everyday Editors: Lia Yoka, Gregory Paschalidis The linchpin of the momentous paradigm shift that produced the new hermeneutics of everyday life was a focus on people as active agents in various cultural contexts, uses and practices, the merging of the conventional distinctions between…

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New Book: Semiotics of Popular Culture by George Rossolatos

New Book: Semiotics of Popular Culture by George Rossolatos

Title: Semiotics of Popular Culture ISBN: 978-3-86219-556-5 Author: George Rossolatos Release date: January 2015 Pages: 193 Available for purchase (paperback) at http://www.upress.uni-kassel.de/katalog/abstract_en.php?978-3-86219-556-5 Download the Introduction and the Table of Contents from http://papers.ssrn.com/sol3/papers.cfm?abstract_id=2534969 Download sample chapter (A Dio: A Sociosemiotic/Phenomenological Account of the Formation of Collective Narrative Identity in the Context of a Rock Legend’s Memorial) from http://papers.ssrn.com/sol3/papers.cfm?abstract_id=2516969…

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New book: Creating Value, The Theory and Practice of Marketing Semiotic Research, by Laura Oswald

New book: Creating Value, The Theory and Practice of Marketing Semiotic Research, by Laura Oswald

Creating Value, The Theory and Practice of Marketing Semiotic Research (Oxford 2015) explains how brands draw actual market value from thecultural myths, social networks, and intangible experiences consumers invest in marketing signs, symbols, and rituals. It guides readers through the process of managing brand value by means of consumer ethnography, cultural analysis, design research, and…

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