New book: “Advances in Brand Semiotics & Discourse Analysis”, edited by George Rossolatos (Vernon Press, 2023)
This volume addresses some of the most important conceptual, methodological, and empirical challenges and opportunities with which the sister disciplines of semiotics and discourse analysis are mutually confronted in the context of considering new avenues of cross-disciplinary application to distinctive branding research streams. In continuation of the collective volume ‘Handbook of Brand Semiotics’ (Kassel University…
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