New book: Brand Equity Planning with Structuralist Rhetorical Semiotics, George Rossolatos
Brand Equity Planning with Structuralist Rhetorical Semiotics ISBN: 978-3-86219-706-4 (print) 978-3-86219-707-1 (e-book) Author: George Rossolatos Release date: February 2014 Pages: 895 Publisher: Kassel University Press Available for preview and purchase @ http://www.uni-kassel.de/hrz/db4/extern/dbupress/publik/abstract.php?978-3-86219-706-4 Publication objectives Brand Equity Planning with Structuralist Rhetorical Semiotics furnishes an innovative conceptual model and methodology for brand equity planning, with view to…
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