New Book: Semiotics and Visual Communication

Semiotics and Visual Communication – Concepts and Practices  This book is the result of selective research papers that were presented at the First International Conference on Semiotics and Visual Communication at the Cyprus University of Technology in November 2011 . The conference was structured around the theme from theory to practice, and brought together researchers and practitioners…

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New book: Brand Equity Planning with Structuralist Rhetorical Semiotics, George Rossolatos

Brand Equity Planning with Structuralist Rhetorical Semiotics ISBN: 978-3-86219-706-4 (print) 978-3-86219-707-1 (e-book) Author: George Rossolatos Release date: February 2014 Pages: 895 Publisher: Kassel University Press Available for preview and purchase @ http://www.uni-kassel.de/hrz/db4/extern/dbupress/publik/abstract.php?978-3-86219-706-4 Publication objectives Brand Equity Planning with Structuralist Rhetorical Semiotics furnishes an innovative conceptual model and methodology for brand equity planning, with view to…

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New Book: Semiotics of Subjectivities [in English and Italian]

New Book: Leone, Massimo and Pezzini, Isabella, eds. 2013. Semiotics of Subjectivities [in English and Italian]; contributions by Umberto Eco, Victor Stoichita, Massimo Leone, Eero Tarasti, etc. Rome: Aracne. ISNN: 9788854863293. Publisher’s address: http://www.aracneeditrice.it/aracneweb/index.php/catalogo/area/scienze-storiche-filosofiche-pedagogiche-e-psicologiche/9788854863293-detail.html Price: 30,00 Euros Short description: essays on the semiotics of subjectivity, with specific attention to its visual representations. A PDF of presentation: Leone &…

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New Book – Peirce and Biosemiotics: A Guess at the Riddle of Life

“Peirce and Biosemiotics: A Guess at the Riddle of Life” (Springer) Edited by Vinicius romanini and Eliseo Fernández Short description: This volume discusses the importance of Peirce´s philosophy and theory of signs to the development of Biosemiotics, the science that studies the deep interrelation between meaning and life. Peirce considered semeiotic as a general logic…

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