Press release Brand equity planning with structuralist rhetorical semiotics Vol.I Title: Brand equity planning with structuralist rhetorical semiotics Vol.I ISBN: 978-1481843157 Author: George Rossolatos Release date: 2012 Pages: 260 Available at Amazon: http://www.amazon.com/dp/148184315X Publication objectives: This book seeks to outline a structuralist rhetorical semiotic approach to brand equity planning, with view to addressing how…
Description: Contemporary culture is as much visual as literary. This book explores an approach to the communicative power of the pictorial and multimodal documents that make up this visual culture, using Peircean semiotics. It develops the enormous theoretical potential of Peirce’s theory of signs of signs (semiotics) and the persuasive strategies in which they are…
Linguistic Anthropology: A Brief Introduction, Third Edition Marcel Danesi August 2012 • 978-1-55130-489-2 • $39.95 • 268pp Anthropologists have always put language at the centre of their agenda. So too have linguists. Anthropological linguistics, the amalgam of the two disciplines, aims to document and examine how language mirrors social structure and culture-specific thought patterns. Linguistic Anthropology:…
The Proceedings of the 10th World Congress of the IASS-AIS (A Coruña) will be launched during the 11th World Congress of the IASS-AIS in Nanjing. Culture of Communication/Communication of Culture. Culture de la Communication/Communication de la Culture. Cultura de la Comunicación/Comunicación de la Cultura. Proceedings of the 10th World Congress of the International Association for…
The principal aim of the book at hand consists in a prolegomena to the construction of an innovative approach of structuralist rhetorical semiotics as a formal metalanguage and method in the form of a conceptual model, coupled with a transformative grammar and a stepwise methodology with view to addressing a crucial gap in the existing…
See presentation pages vol.1 in PDF: Massimo Leone 2012 – Sémiotique de l âme – Volume I – Pages de présentation (1) See presentation pages vol.2 in PDF: Massimo Leone 2012 – Sémiotique de l âme volume II – Pages de présentation See presentation pages vol.3 in PDF: Massimo Leone 2012 – Sémiotique de l âme volume III –…
Becoming Culture: Semiotically Illustrated Through Guadalupe-Tonantzín Coalescence, and Other Latin American Enigmas by Floyd Merrell. This book taps into Charles Sanders Peirce’s occasional allusion to a vague, flexible form of ‘logic’. Unfortunately he did not fully develop this idea. However, his concept of signs and pragmatic philosophy play a chief role in Becoming Culture. It…
Book Published: Gorlée, Dinda L. Wittgenstein in Translation Exploring Semiotic Signatures Series: Semiotics, Communication and Cognition [SCC] 9 http://www.degruyter.com:80/view/product/181689 Apart from the Tractatus, Wittgenstein did not write whole manuscripts for books, but composed short fragments. The current volume reveals the depths of Wittgenstein’s soul-searching writings – his “new” philosophy – by concentrating on ordinary language and using few…
Flap text of the book My question: does the cinematic image have a grammar? My hypothesis: that which is rejected leaves an indelible mark on what is selected. In exploring what makes the cinematic image ‘irreal’ (critical to both, the question and the hypothesis) an analysis of the film Yuva shows how the image is…
