New issue of Lexia: Semiotics and Digital Marketing

Edited by Cinzia Bianchi and Giovanna Cosenza Oggi la semiotica può dialogare con il Digital Marketing in molti ambiti. Fra questi, ci sono gli studi e le attività di Search Engine Optimization (SEO), il Digital Storytelling, il mondo della Web Usability e dell’Interface Design, l’analisi della User Experience (UX), le ricerche sulla viralità online, il…

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