New issue: International Journal of Marketing Semiotics (IJMS) VOL.VI 2018

PRESS RELEASE: LAUNCH OF THE INTERNATIONAL JOURNAL OF MARKETING SEMIOTICS (IJMS) VOL.VI 2018

We are pleased to announce the launch of the sixth issue of the International Journal of Marketing Semiotics.

Table of Contents

International Journal of Marketing Semiotics Vol. VI 2018

Full contents

Articles

Jason Dydynski and Nelly Mäekivi

Multisensory perception of cuteness in mascots and zoo animals

Pablo Matus and Francesca Poggi

Discursive representations of Chilean universities and their future students in advertising

George Rossolatos

On the spectral ideology of cultural globalization as social hauntology

Book Reviews

John Flowerdew & John E. Richardson

The Routledge Handbook of Critical Discourse Studies

John A. Bateman, Janina Wildfeuer & Tuomo Hiippala

Multimodality: Foundations, research and analysis: a problem-oriented

introduction