Intensive course “Commercial applications of semiotics” – University of Tartu

Intensive course “Commercial applications of semiotics” by well known commercial semioticians Malcolm Evans and Chris Arning. November 13.-20., 2014. University of Tartu, Department of Semiotics.

Everybody is welcome to join an intensive course where world leading commercial semioticians Malcolm Evans and Chris Arning will introduce how to use semiotics models in marketing research and apply semiotics methodology in the field of branding analysis. Former advanced knowledge about semiotic concepts is not required and students from all departments are very welcome. The course is opened for registration in SIS, it is called “FLSE.00.162 Applied Semiotics and Professional Practice”, students can achieve 3ECTS by passing it.

The structure of these lectures is as follows:

The world of brands, a highly semiotic environment
Where semiotics intervenes in brand development
Case studies showing different semiotic applications
Working with semiotics and other methodologies
Some possible futures for commercial semiotics

All courses will take place in the main building of the university (Ülikooli 18), in room 232.

Thursday 13.11, lecture/workshop by Malcolm Evansi, 14.15-17.45

Tuesday 18.11, lecture/workshop by Chris Arning, 14.15-18.00

Wednesday 19.11, lecture/workshop by Chris Arning, 14.15-18.00

Thursday 20.11, lecture/workshop by Chris Arning, 14.15-16.00

For more detailed information, please contact Mari-Liis Madisson ml.madisson@gmail.com