Semiotics and Visual Communication – Concepts and Practices This book is the result of selective research papers that were presented at the First International Conference on Semiotics and Visual Communication at the Cyprus University of Technology in November 2011 . The conference was structured around the theme from theory to practice, and brought together researchers and practitioners…
Brand Equity Planning with Structuralist Rhetorical Semiotics ISBN: 978-3-86219-706-4 (print) 978-3-86219-707-1 (e-book) Author: George Rossolatos Release date: February 2014 Pages: 895 Publisher: Kassel University Press Available for preview and purchase @ http://www.uni-kassel.de/hrz/db4/extern/dbupress/publik/abstract.php?978-3-86219-706-4 Publication objectives Brand Equity Planning with Structuralist Rhetorical Semiotics furnishes an innovative conceptual model and methodology for brand equity planning, with view to…
New book from the Tartu Semiotics Library series: Silvi Salupere, Peeter Torop, Kalevi Kull (eds.) 2013. Beginnings of the semiotics of culture. (Tartu Semiotics Library vol. 13.) Tartu: University of Tartu Press. 133 p. (Pb) A landmark of Tartu semiotics for nearly half of a century now is the semiotics of culture. The semiotic study…
New book by Floyd Merrell (from the University of Tartu Press): merrell, floyd 2013. Meaning Making: It’s what we do; it’s who we are (A transdisciplinary approach). (Tartu Semiotics Library vol. 12.) Tartu: University of Tartu Press. 321 p. (Pb) Meaning Making: It’s what we do; it’s who we are (A transdisciplinary approach) is a…
New Book: Leone, Massimo and Pezzini, Isabella, eds. 2013. Semiotics of Subjectivities [in English and Italian]; contributions by Umberto Eco, Victor Stoichita, Massimo Leone, Eero Tarasti, etc. Rome: Aracne. ISNN: 9788854863293. Publisher’s address: http://www.aracneeditrice.it/aracneweb/index.php/catalogo/area/scienze-storiche-filosofiche-pedagogiche-e-psicologiche/9788854863293-detail.html Price: 30,00 Euros Short description: essays on the semiotics of subjectivity, with specific attention to its visual representations. A PDF of presentation: Leone &…
“Peirce and Biosemiotics: A Guess at the Riddle of Life” (Springer) Edited by Vinicius romanini and Eliseo Fernández Short description: This volume discusses the importance of Peirce´s philosophy and theory of signs to the development of Biosemiotics, the science that studies the deep interrelation between meaning and life. Peirce considered semeiotic as a general logic…
Title: //rhetor.dixit//: Understanding ad texts’ rhetorical structure for differential figurative advantage ISBN: 978-1492259695 Author: George Rossolatos Release date: August 2013 Pages: 188 Available for purchase (full-color, paperback) at: http://www.amazon.com/dp/1492259691 Download your free complimentary ebook copy @ (readable with mobipocket) http://bit.ly/17CfJaH Publication objectives: This book was put together over the course of the…
How can semiotics help us understand subjectivity? The question of subjectivity concerns the close and the distant, the self and the other, the other from self, and the other of self. It is thus the question connected to the question of the sign. It calls for a semiotic approach because the self is itself a…
Interdiscipline et arts du spectacle vivant Sous la direction d’André Helbo, Catherine Bouko et Élodie Verlinden Le concept d’interdiscipline, mobilisé habituellement dans les sciences de la communication, trouve dans le champ du spectacle vivant un nouvel écho. Les recherches en arts du spectacle connaissent actuellement une mutation sans précédent, sous l’impulsion d’un dialogue qui convoque des modèles de décloisonnement. Une…
