Call for Papers “THE CULTURAL EXPLOSION OF AI: Navigating the Intersection of Artificial Intelligence, Society, and Culture”

Digital Age in Semiotics and Communication Issue 8

.

Artificial intelligence has burst into the cultural space with the speed of an explosion. As with any powerful explosion, its initial impact is a spectacular blinding flash, followed by a shock wave with real effects. Perhaps we are still at the very beginning, but often the intensity of the blinding flash is proportional to the real effect that follows, both in terms of sweeping away existing forms and as long-term cultural “radiation”.

According to Lotman, a cultural explosion is a period of transformation when rapid and large-scale changes occur in cultural systems, leading to a significant increase in the creation of new information. It is estimated that artificial intelligence produces as much cultural text in one year as humanity has produced throughout its millennia-long history until the advent of the digital age. More interestingly, this new textual production is entering its most productive phase with the invention of Transformer architecture, which is almost a literal algorithmic realization of Lotman’s concept of translation — the main mechanism of semiotic metabolism in the Semiosphere.

Training Large Language Models (LLMs), which is the foundation of AI, suspiciously resembles the way Umberto Eco models culture in the structure of a rhizome, which computer scientists call a “neural network.” His encyclopedic model is based precisely on what LLMs extract from huge arrays of existing text—the statistic constancy of sign usage. In a polemic with textual immanentists, Eco postulates as part of the reader’s encyclopedic competence the ability to inferentially reproduce the possible contexts of sign usage that make up the text. For many, the “magic” of artificial intelligence in its current form lies in its understanding of our questions to it, achieved with the Attention Mechanism, which, as a principle of cooperation between author and reader, is quite literally described in “The Role of the Reader” (1994).

The hardest to find were a fruitful correspondences between generative semiotics and generative media like Chat GPT, as paradoxical as that may sound, but surely there are such correspondences, and they are likely to be discovered in the future. In any case, as a theory of meaning generation on the one hand and an endless machine for creating meaningful texts on the other, the cultural explosion of AI will not leave this breed of semioticians unemployed.

We welcome contributions on the following key topics, but not limited to them:

– Semiotic models of AI generated cultural content

– Semiotic analysis of AI texts generation

– Semiotic theory of generative media

– Socio-cultural consequences of AI’s advent

– Transdisciplinary collaboration between semiotics and informatics

– AI in creative practices in the arts

– AI in creative practices in marketing and advertising

– AI in research and education

– Cultural-economic implications of AI

– AI in pop culture

– AI in videogames and XR

Send here your proposal for papers (200-300 words): DigitASC@nbu.bg

Deadline for the abstracts : 31 January 2025;

Deadline for full papers: 15 June 2025;

Deadline for the final revised papers: 31 August 2025;

Publication: December 2025

Digital Age in Semiotics & Communication, a journal from the Southeast European Center for Semiotic Studies at the New Bulgarian University and founded by Prof. Kristian Bankov, explores the new forms of knowledge, social and linguistic interaction, and cultural phenomena generated by the advent of the Internet and information technologies.

A topic is chosen for each issue by the editorial board, but the topics will be always related to the issues of the digital environment. The working language of the journal is English. It uses double-blind review, meaning that both the reviewer’s and the author’s identities are concealed from each other throughout the review process.

Link to the archive of the first six issues: https://ojs.nbu.bg/index.php/DASC/issue/archive

For more information and submission of papers: DigitASC@nbu.bg