A. J. Greimas website

We are happy to present www.greimas.eu, a website dedicated to the year of A. J. Greimas! Here you will find important biographical details, information about events dedicated to Greimas around the world, a gallery of archival documents, you will have the possibility to explore manuscripts of Greimas, hear his voice and take a look at…

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New book: Brand Equity Planning with Structuralist Rhetorical Semiotics, George Rossolatos

Brand Equity Planning with Structuralist Rhetorical Semiotics ISBN: 978-3-86219-706-4 (print) 978-3-86219-707-1 (e-book) Author: George Rossolatos Release date: February 2014 Pages: 895 Publisher: Kassel University Press Available for preview and purchase @ http://www.uni-kassel.de/hrz/db4/extern/dbupress/publik/abstract.php?978-3-86219-706-4 Publication objectives Brand Equity Planning with Structuralist Rhetorical Semiotics furnishes an innovative conceptual model and methodology for brand equity planning, with view to…

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International Association for Visual Semiotics (IAVS)

AISV-IAVS The International Association for Visual Semiotics (IAVS) has a new website, http://aisviavs.wordpress.com, which includes a lot of present and historical information, links to download the proceedings of some conferences, contents of the journal Visio, and much more. It has also a blog sector (the rightmost tag of the site) were news are posted. If you wish to receive the information that…

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Launch of the International Journal of Marketing Semiotics (IJMS) VOL.I

www.ijmarketingsemiotics.com We are pleased to announce the launch of the first issue of the International Journal of Marketing Semiotics. The mission of the International Journal of Marketing Semiotics is to constitute a reference point in state-of-the-art academic research in the field of marketing semiotics, by enhancing the relevance of semiotic theories and methodologies across the…

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New Book – //rhetor.dixit//: Understanding ad texts’ rhetorical structure for differential figurative advantage

Title: //rhetor.dixit//: Understanding ad texts’ rhetorical structure for differential figurative advantage ISBN: 978-1492259695 Author: George Rossolatos Release date: August 2013 Pages: 188 Available for purchase (full-color, paperback) at: http://www.amazon.com/dp/1492259691     Download your free complimentary ebook copy @ (readable with mobipocket) http://bit.ly/17CfJaH   Publication objectives: This book was put together over the course of the…

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On Youtube: Eero Tarasti lectures on music history

The lectures by Professor Eero Tarasti, University of Helsinki,  on music history are now available in the youtube, entitled “Music History: Style Periods and Aesthetics”. The lectures (7) deal with classical composers, such as J.S. Bach. W.A. Mozart, Ludwig van  Beethoven and Richard Wagner; their main works are analyzed at piano, and  connected to other…

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On Youtube: Eero Tarasti lecture course on the “European semiotics” and a roundtable about his theory of existential semiotics

The lecture course on the “European semiotics” given by professor Eero Tarasti (in English) at the Helsinki University in the autumn semester of 2010  is available  now at Helsinki University Youtube: http://www.youtube.com/user/universityofhelsinki#grid/user/3331D87FB229972D Moreover, the roundtable about his  theory of existential semiotics in Paris, Institut finlandais, in the autumn of 2010 as well  (in French),  can…

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