New issue of Digital Age in Semiotics & Communication: “Digital Gastromania”

Volume III–IV 2020/21 Free access of the book

ISSN (Print) 2603-3585
ISSN (Online) 2603-3593
© New Bulgarian University, 2021

INTRODUCTION – SEMIOTICS OF DIGITAL GASTROMANIA

Kristian Bankov, Francesco Mangiapane …………………………………. 7

VEGANISM 2.0: GASTROMANIA, NUTRITION, AND DIGITAL

COMMUNICATION

Simona Stano …………………………………………………………………………. 12

#FOODPORN: FETISHIZED SHARING OF

FOOD AND ITS IMAGES

Francesco Piluso …………………………………………………………………….. 31

GASTROMANIAC. HOW (FOOD) INFLUENCERS

CREATE TRUST

Kristian Bankov …………………………………………………………………….. 42

SEMIOTICS OF DIGITAL CACOGASTROMANIA

Gabriele Marino ……………………………………………………………………… 57

SEMIOTICS, BLOGS AND GASTROMANIA

Francesco Mangiapane …………………………………………………………… 83

GASTROMANIA ON ITALIAN TV

Alice Giannitrapani ………………………………………………………………. 101

IMAGINATION AND EVOLUTION OF TASTE

Reni Yankova ………………………………………………………………………… 133

WHEN FOOD MOBILIZES EMOTIONS: REACHING

FOREIGN AND DOMESTIC AUDIENCES

Loukia Kostopoulou ………………………………………………………………. 146

VIRTUAL TRYVERTISING. MARKETING STRATEGIES

FOR EMPOWERED CUSTOMERS

Federico Biggio …………………………………………………………………….. 161