New issue of Chinese Semiotic Studies

Contents

Part One: Bridging the East–West Semiotic Divide

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Jie Zhang & Hongbing Yu

A Cultural Semiotics of Jingshen: A Manifesto – 515

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Zhong Chen & Tingting Yao

The Cognitive Paradigm of Jingshen – 535

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Part Two: Cultural Signs and the Adaptation of Meaning

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Massimo Leone

Digital Cosmetics – 551

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Hongwei Jia

Reconsidering Semiospheric Translation Types – 581

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Juming Shen, Yu Sheng, and Ying Zhou

Learning for Adaptation – 603

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Part Three: Book Reviews

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Rong Guo

Anne O’Keeffe, Brian Clancy, and Svenja Adolphs, Introducing Pragmatics in

Use, 2nd edition – 627

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Milan Zou

Zoltán Kövecses, Extended Conceptual Metaphor Theory – 637

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