192015Jan
In Books, Semiotic Publications
New Book: Semiotics of Popular Culture by George Rossolatos

New Book: Semiotics of Popular Culture by George Rossolatos

Title: Semiotics of Popular Culture ISBN: 978-3-86219-556-5 Author: George Rossolatos Release date: January 2015 Pages: 193 Available for purchase (paperback) at http://www.upress.uni-kassel.de/katalog/abstract_en.php?978-3-86219-556-5 Download the Introduction and the Table of Contents from http://papers.ssrn.com/sol3/papers.cfm?abstract_id=2534969 Download sample chapter (A Dio: A Sociosemiotic/Phenomenological Account of the Formation of Collective Narrative Identity in the Context of a Rock Legend’s Memorial) from http://papers.ssrn.com/sol3/papers.cfm?abstract_id=2516969…

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152015Jan
In Books, Semiotic Publications
New book: Creating Value, The Theory and Practice of Marketing Semiotic Research, by Laura Oswald

New book: Creating Value, The Theory and Practice of Marketing Semiotic Research, by Laura Oswald

Creating Value, The Theory and Practice of Marketing Semiotic Research (Oxford 2015) explains how brands draw actual market value from thecultural myths, social networks, and intangible experiences consumers invest in marketing signs, symbols, and rituals. It guides readers through the process of managing brand value by means of consumer ethnography, cultural analysis, design research, and…

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252014Sep
In Books, Semiotic Publications

New Book: Sémiotique du Fondamentalisme Religieux – Massimo Leone

Les médias parlent tout le temps de « fondamentalisme religieux » comme d’un élément essentiel de la scène sociale, culturelle, politique, et même militaire contemporaine. Mais qu’est-ce que c’est, au juste, le fondamentalisme religieux ? Comment peut-on distinguer un message fondamentaliste ? D’où dérive-t-elle la force communicative par laquelle ce type de discours s’est répandu de façon globale, surtout à travers…

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232014Aug
In Books, Semiotic Publications

New Book: Mathematics as a Modeling System: a Semiotic Approach by Marcel Danesi and Mariana Bockarova

“Serendipity, inference, and abduction present opportunities for solutions to the puzzles appealing to humans, mathematicians included. When successful, these intuitive semiosic leaps find pattern, even when the pattern may not be explained beyond the frame of the puzzle. In foregrounding abduction, Danesi and Bockarova refresh ancient queries about any distinctions between discovery and invention. The…

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212014Jun
In Books, Semiotic Publications

New book: The Semiotics of Animal Representations – Edited by Kadri Tüür and Morten Tønnessen

The Semiotics of Animal Representations Edited by Kadri Tüür and Morten Tønnessen Amsterdam/New York, NY 2014. 376 pp. (Nature, Culture and Literature 10) ISBN: 978-90-420-3827-1                     Paper €80,-/US$112,- ISBN: 978-94-012-1072-0                     E-Book €72,-/US$101,- Online info: http://www.rodopi.nl/senj.asp?BookId=NCL+10 The ways in which we represent animals say much about who we are, who we strive to be, and our often…

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