New Book: Interdiscursive readings in cultural consumer research, George Rossolatos
Interdiscursive Readings in Cultural Consumer Research George Rossolatos (MSc,MBA,PhD) (c) 2018 The cultural consumption research landscape of the 21st century is marked by an increasing cross-disciplinary fermentation. At the same time, cultural theory and analysis have been marked by successive ‘inter-’ turns, most notably with regard to the Big Four: multimodality (or intermodality), interdiscursivity, transmediality (or intermediality), and…
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