3rd International Conference & Exhibition
on Semiotics and Visual Communication 2017
branded. the semiotics of branding – culture + context
3–5 November 2017
Cyprus University of Technology
The 3rd International Conference & Exhibition on Semiotics and Visual Communication will take place from the 3rd to the 5th of November 2017 at the Cyprus University of Technology and welcomes papers from a broad interdisciplinary and diverse theoretical spectrum on the subject of ‘branded. the semiotics of branding – culture + context’.
Branding and brand–design has achieved a reputation and status of almost mythical proportion over the past few decades. Emerging from its forerunner- corporate identity – to incorporate advertising, consumer lifestyles and attitudes; image-rights; market-research, customisation, global expansion, sound and semiotics, ‘the consumer-as-the-brand’-the word ‘branding’ currently appears bigger than its own umbrella definition. From tribal markers such as totems, scarifications and tattoos, to emblems of power, language, fashion, architectural space, insignias of communal groups, heraldic devices, religious and political symbols, national flags and the like, a form of branding is at work that responds to the need to determine the presence and interaction of specific groups, persons or institutions through a shared code of meaning.
The conference will be accompanied by a Poster exhibition with the theme ‘explosion[s]: the global logo’. This inclusive conference and exhibition aims to investigate the broad subject field of semiotics in its widest context, celebrating the exploration of connections, tensions, contradictions and complementarity between the diversity of outputs. The event seeks to bring together researchers, scholars and practitioners who study, evaluate and reflect upon the means by which semiotic theories can be analysed, perceived and articulated within the context of the various forms of theoretical and practice based visual communication.
Papers will be accepted in Greek and English.
KEYNOTE SPEAKERS: Kristian Bankov//Matthew Caley Hobson// Miltos Frangopoulos//Massimo Leone// Isabel Marcos//Gregory Paschalidis
TO PROPOSE A PAPER, please submit no more than 500-word (excluding references) abstract by filling in the Submission Form at http://icsvc-conference.com/abstract-submission-2/
1. Call for Papers 30th of November 2016
2. Deadline for submission of Abstracts 31st of March 2017 (you will receive an acknowledgment by email)
3. Notification of Acceptance 31st of May 2017
4. Deadline for registration-authors 30th of June 2017
5. Deadline for registration-participants 13th of October 2017