New Book: Semiotics and Hermeneutics of the Everyday

New Book: Semiotics and Hermeneutics of the Everyday

New publication of the Hellenic Semiotic Society: Semiotics and Hermeneutics of the Everyday Editors: Lia Yoka, Gregory Paschalidis The linchpin of the momentous paradigm shift that produced the new hermeneutics of everyday life was a focus on people as active agents in various cultural contexts, uses and practices, the merging of the conventional distinctions between…

Read More
New Book: Semiotics of Popular Culture by George Rossolatos

New Book: Semiotics of Popular Culture by George Rossolatos

Title: Semiotics of Popular Culture ISBN: 978-3-86219-556-5 Author: George Rossolatos Release date: January 2015 Pages: 193 Available for purchase (paperback) at http://www.upress.uni-kassel.de/katalog/abstract_en.php?978-3-86219-556-5 Download the Introduction and the Table of Contents from http://papers.ssrn.com/sol3/papers.cfm?abstract_id=2534969 Download sample chapter (A Dio: A Sociosemiotic/Phenomenological Account of the Formation of Collective Narrative Identity in the Context of a Rock Legend’s Memorial) from http://papers.ssrn.com/sol3/papers.cfm?abstract_id=2516969…

Read More
New book: Creating Value, The Theory and Practice of Marketing Semiotic Research, by Laura Oswald

New book: Creating Value, The Theory and Practice of Marketing Semiotic Research, by Laura Oswald

Creating Value, The Theory and Practice of Marketing Semiotic Research (Oxford 2015) explains how brands draw actual market value from thecultural myths, social networks, and intangible experiences consumers invest in marketing signs, symbols, and rituals. It guides readers through the process of managing brand value by means of consumer ethnography, cultural analysis, design research, and…

Read More

New Book: Sémiotique du Fondamentalisme Religieux – Massimo Leone

Les médias parlent tout le temps de « fondamentalisme religieux » comme d’un élément essentiel de la scène sociale, culturelle, politique, et même militaire contemporaine. Mais qu’est-ce que c’est, au juste, le fondamentalisme religieux ? Comment peut-on distinguer un message fondamentaliste ? D’où dérive-t-elle la force communicative par laquelle ce type de discours s’est répandu de façon globale, surtout à travers…

Read More

New Book: Mathematics as a Modeling System: a Semiotic Approach by Marcel Danesi and Mariana Bockarova

“Serendipity, inference, and abduction present opportunities for solutions to the puzzles appealing to humans, mathematicians included. When successful, these intuitive semiosic leaps find pattern, even when the pattern may not be explained beyond the frame of the puzzle. In foregrounding abduction, Danesi and Bockarova refresh ancient queries about any distinctions between discovery and invention. The…

Read More